This is to make working with the site convenient and comfortable for visitors, to make the site as attractive to the user as possible, to find the best option between 'beautifully' and 'functionally';
as far as the site is convenient for visitors.
Not everyone has a monitor like you.
Not everyone uses the same browsers as you.
In other words, not everyone sees what you are.
Look at your site with their eyes.
Rest assured, you will be terrified.
And you will be glad that no one has seen it yet.
MONITOR RESOLUTIONDo not be lazy, look at how your site will look on different monitors. Many have 15 'monitors and, as a rule, have a resolution of 800×600.
What to do:
BROWSERThe fact that your page can look great in Internet Explorer, but look terrible in Opera ... People use different browsers.
I spend time on the net to find something, give it to me and I'll come to you. I need you.
Very few people will go into it. Make a style, do not choke. I like sites with a bright design, Only that's what they do, I do not know, I'm lost, it's difficult to navigate.
I'm more late to the site with a calm design. There is a wonderful site with a terrible design, But it is quickly loaded and I visit it.
Super-beautiful designImagine you go to the site overloaded with graphics. Maybe it's very beautiful, even you liked it. But when will you visit him next time and why? Again to admire the design? You've already seen it.
If there is worthy content, then just visit again. But if the design is heavy, then maybe you will not even attend it, despite the content.
So, did the super-beautiful design help? Quite the contrary.
FlashYou go to the site with a beautiful design on Flash. All is spinning, changing, so cool. But when and why will you come again?
In order to again look at this minilift, paying for it with traffic? Hardly. He will already get it.
Here is the answer to why decent sites (for example the world's leading Google) do not use Flash. In addition, Flash is associated with annoying advertising and has a repulsive effect.
StyleFor example, the same Yandex. In my opinion, this is the best site for design, which can be. All is calm and yet solid, one word is stylish.
The style must be the same for the entire site, the visitor does not have to learn each page anew, get used to it.
Free spaceThe amateur is afraid of a free place - "here it is empty, it is necessary to add something more likely". Open a newspaper, a magazine, look at cheap and expensive advertising.
Cheap - as large as possible font, more text, more colors. As a result - a filling.
Expensive - a lot of free space, quiet, one easily understood idea that directs attention, rather than dissipates.
If I always want to take a closer look, so that the camera shows something on the side, etc. Is a bad operator.
When I see everything I want, it's a good operator. Answer all possible questions.
Maximally inform. People are very different, let everyone find something for themselves.
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