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Intolerance to cruelty

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I am a parent

National company.
The main goal of the campaign is to create an atmosphere of intolerance towards all manifestations of cruelty towards children.

Target Audiences

  • Parents (blood and substitutes: guardians, adoptive parents, future parents).
  • Children, potential and real victims of abuse by adults.

Reason for holding

P.9 Protocol of the meeting of the Presidium of the Council under the President of the Russian Federation for the Implementation of Priority National Projects and Demographic Policy of August 14, 2009 No. 30: 'The Fund for Support of Children in Difficult Life situation, in conjunction with the Ministry of Health and Social Development of Russia and the executive authorities of the constituent entities of the Russian Federation ... to ensure the conduct of a nationwide information campaign in 2010 to combat ill-treatment of children.'

Basic directions in 2010

    Forming the value of responsible parenting and supporting parents who want to be responsible.
    Creation and promotion of a single number of a child's helpline, the creation of an infrastructure to help children.
    Tougher measures against those who harm children.

Campaign geography

  • All subjects of the Russian Federation.
  • The campaign is built on the principle of water circles: scenarios (descriptions) of events and actions held in the federal center are offered for implementation to all constituent entities of the Russian Federation.
For reference: in 34 constituent entities of the Russian Federation in 2010, 64 projects are implemented to combat ill-treatment of children, in 10 - programs on the same topic (grants for implementation are provided by the Fund to support children in difficult life situations).


  • Fund for supporting children in difficult life situations (established on the basis of the Presidential Decree in March 2008).
  • Ministry of Health and Social Development of Russia.

In Russian
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