In the beginning, Internet advertising was intrusive:
- in the animation format, because unlike print ads, the Internet technically allows this,
- Spam - Bulk SMS
An unintended alternative was found
- Spam - Newsletter,
- banner advertising - contextual.
So they came up with an idea to put advertising to the site in accordance with the content of the site or even a page. It can be just in the form of a text ad - quietly and in the subject. We represent the leading companies on work with contextual advertising. There are two ways to pay for contextual advertising:
- for clicks - only pay for conversions to the site of the advertiser,
- for impressions - as a rule, we first put the banner for clicks and then allow to put the banner for the impressions.