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I went to subscribe.ru and subscribed to a number of Christian newsletters, but unfortunately, most of them turned out to be very, very low quality.
The reason - the Christian Internet, as however and the vast majority of Runet, artisanal. The main participants are amateur enthusiasts.

Pastor and mailing

Is it good or bad when a pastor leads a newsletter?

It's nice to see when the pastors are sending out newsletters, but do not flatter yourself, it does not mean a better newsletter, but rather vice versa. When the mailing is conducted by such a super-busy person as a pastor, then the quality suffers.

Once the pastor was really called to lead the newsletter, write notes to the newspaper. It can be a short version of the Sunday sermon. Once a good sermon is ready, we must use it to the maximum. But in most cases, the pastor does too much in the church for two reasons:

• no one does this,
• he does not let anyone do it.

As a result, he will simply burn himself and leave his position. Worse, if not leave, then the church becomes dry and dead.

Calling

This is a completely separate ministry and requires a calling. This is something between a pastor and a journalist.
Many send mailings to raise traffic to the site or for advertising. But only a good newsletter works well.

Dedication

It's unpleasant for me to write this, but if you announced a newsletter, let alone mailings, then they should be conducted. It is not difficult to start, it is difficult to be stable and disciplined. I usually prepare a number of issues at once, which allows me to announce them and not have failures.