Mail.ru search

Search Mail.Ru

Mail.ru is positioning itself as a competitor to Yandex, and what is a competitor without a search engine?Naturally, Mail.ru had its own search engine.

It soon became clear that their engine was very inferior to Yandex and therefore losing out.
But you can't do without search, if you don't have a search engine you'll lose users.
For example, Rambler, once a leader on Runet, stopped using search line and its popularity went down drastically.

Side search engines

Mail.ru started to use competitors' engines.

1. 2004-2006 - Google,
2. 2007-2009 - Yandex,
3. 2010-2013 - Google again.
   Advantages:
   • saving money for the development of its search,
   • Mail.ru had a quality search, not worse than competitors.
   Disadvantages:
   • your search will never be better than the competition,
   • many people figured out that Mail.ru uses Yandex or Google search, so why not search there?
   • Mail.ru had to use Yandex or Google ads and was losing revenue while bringing in revenue to competitors. And Yandex in general, began to require the placement of the Yandex logo in the search bar.
   It's clear that this situation didn't suit Mail.ru and they couldn't do without their own engine.

   In-house engine

   At the same time Mail.ru was developing its own engine, but in test mode - GoGo.Ru.

   But Mail.ru decided to take advantage of its advantage, its search is much more correct in social networks - VKontakte, Odnoklassniki and My World. It searches for text, photos and videos.
   Because of the integration with social networks, Mail's search is in demand again.