Apps

Apps

Full description


Yandex.AppMetrica - appmetrica.yandex.com
Mobile apps analytics: behavioral analytics, stability monitoring and push campaigns in a single marketing platform.
Details

Mobile apps analytics: behavioral analytics, stability monitoring and push campaigns in a single marketing platform.

Track installations from any source of traffic - from the web, applications, mail, instant messengers and even offline in real time.

All the necessary information about your advertising campaigns - from installations to conversions - is broken down by channels, creatives or any other parameters.

Manage reattribution at the campaign level to successfully launch retargeting and customize the attribution window as you see fit for each method separately.

Along with postbacks, send effective setup and conversion parameters to your advertising partners to optimize your CPI and CPA campaigns in real time.

Deeplinks will allow directing users who clicked on advertisements to the necessary section of the application or to the relevant landing page.